ZEWIN® - 7 Weeks Innovation (Thai-Speaking)
A structured innovation online journey designed to help founders, researchers, and SME leaders turn intangible assets into scalable business value using lean, IP-driven strategies.
Who Is ZEWIN® For?
Startup founders and SMEs seeking sustainable growth
Researchers and R&D teams ready to commercialize
Designers, inventors, and brand builders scaling ideas
Organizations integrating IP into strategy
Meet Your Innovation Coach
The program was developed by Guy Veravej Ornthanalai, an international business strategist with over 15 years of experience in technology transfer, innovation commercialization, and IP management. He is recognized by IAM as one of the Top 300 Global IP Leaders.
Program Format
Learn anytime, anywhere, with weekly modules and IPACE expert support.
Key Topics:
- Why ZEWIN®? Navigating a changed world
- Program overview and learning structure
- IP & Innovation strategy fundamentals
Key Topics:
- Defining your innovation core
- Problem-Solution Fit Canvas
- Strategic Alignment of Innovation
Key Topics:
- Types of Intangible Assets (IP, brand, data, know-how)
- IA Audit using IVS & VRIO Frameworks
- Strategic Asset Heatmap
Key Topics:
- Market Opportunity Navigator
- Capability-Driven Market Discovery
- Attractiveness Mapping
Key Topics:
- Focus Dartboard Strategy
- Prioritizing Primary / Backup / Growth Plays
- Data-Driven Evaluation
Key Topics:
- IP-Centered Business Models
- Licensing, Joint Ventures, Direct Sales
- Communicating Value from IP
Key Topics:
- Layered IP Protection Tools
- NDA, Licensing Agreements, Ownership Terms
- Legal Strategy for Growth
Key Topics:
- Long-Term Innovation Strategy
- IP Copilot GPT: AI for Innovation Support
- Strategic Showcase
Benefits
Whether you're a founder, researcher, or part of an innovation team, you can access ZEWIN® from anywhere — on desktop, tablet, or mobile. Study at your own pace, on your own schedule, without disrupting your work or needing to travel.
arn Anytime, Anywhere — 24/7 Access 
Every module is based on practical insights from experienced innovation experts and backed by real startup and SME case studies. You’ll gain applicable knowledge and frameworks you can use immediately in your business.
Client Strategic Learning, Built on Real-World Experience
ZEWIN® teaches you how to identify and protect your intangible assets, design an IP-powered business model, and expand through licensing, partnerships, or lean commercialization strategies.
Scale Your Business with IP-Driven Strategy
After each weekly module, you’ll submit a short assignment and receive actionable, tailored feedback from a ZEWIN® coach. This ensures you apply the concepts to your actual innovation and get the support you need to move forward.
Weekly Expert Coaching & Personalized Feedback